San Diego Business Journal
I was hired at the San Diego Business Journal to take them from an old school traditional paste-up publication to a fully digital enterprise. This involved spec’ing, purchasing and installing the needed hardware and software, hiring and training the staff and then creating the digital workflow to get the paper to the subscribers without them knowing anything had changed.
I also was eventually tasked with creating the first web version of the journal and eventually a podcast.
I loved the challenge and am very proud of what we were able to accomplish.
Newgen Results
Newgen is a company who had been outsourcing all of their graphic needs and had outgrown the client/vendor relationship.
I was hired to duplicate what the vendor was doing… initially just digitizing automotive service reminder letters. I was given an empty room and a budget. I purchased the hardware and sofware and reverse engineered the process.
As Newgen grew, so did my Art Department.
By the end, I had an art department of 11 employees.
My department was responsible for:
All Variable Data products
Corporate Branding
Powerpoint needs
RFP’s and RFQ’s
HR needs (newsletters, videos, forms, training materials)
Video production
Corporate web presence
Client branded websites
Trade show needs