I managed Twitch Con for it’s 2nd ever show, the first year being in San Francisco. The show had a good budget but approvals were slow and changes were frequent. Many of the large format banners had to wait until just hours before the doors opened due to pending product approvals.

There was a lot of money spent on this show in late and double-time fees. Many a sleepless night getting this show to open.

The Association usually has a tight “Show Look” concept. Our job is to convert that look to approved color samples, Once the color samples are approved, proofs for all show needs are generated for final approval. The approved graphics are then installed into the myriad of Association structures and signage throughout the building. This often includes signage being staged, installed and swapped out on an hourly basis.

Along with the Twitch branding, many exhibitors needed hands on, one-on-one managing.

I spent almost as much time running back and forth between the shop and show site as I did keeping my staff on track.

This show was exhausting.