Produce Marketing always comes in with very tight design need. Multiple color samples are par for the course and many new substrate appliques are attempted. Many working exceptionally well, some destined for the “it seemed like a good idea” scrap heep.

Mexbest is an exhibitor we have managed for 10+ years. They were always a joy to work with. They always provided competent high resolution images and tight branding guidelines. Our job was to take the images and guidelines and turn them into an exceptional show site experience.

Dole was one of the most stressful exhibitors I had to create graphics for. Their booth was a “trade” (our graphics for their refrigerated trucks.)

Because of the “trade” situation, their artwork did not go through the typical proofing/production process. Production files were often unimaginably large and deadlines were often missed by the client. Billing was sketchy at best. It was an exhibitor I always enjoyed seeing in my rear view mirror.