Wrapping the Entrance to the Event offers the opportunity for the Association to make the best first impression. This involves a coordinated effort between the Venue, the Association and the Union Riggers. Pulling it off is a symphony of decision making and moving parts.

The Association usually has a tight “Show Look” concept. Our job is to convert that look to approved color samples, Once the color samples are approved, proofs for all show needs are generated for final approval. The approved graphics are then installed into the myriad of Association structures and signage throughout the building. This often includes signage being staged, installed and swapped out on an hourly basis.

Alongside the Association “Show Look” each exhibitor brings their own booth to the show. Some exhibitors have 3rd party booths that are shipped in during the install days. Some exhibitors purchase generic “pop up” booths that can be branded with a simple rental header… and there is everything in between. The fun exhibitors are the ones who have a budget but no in-house art department.

DropBox (shown above) is one of those clients who had a budget and gave us the flexibility to execute through many stages of concept to production approval.